As winter approaches, travel agencies across China are seeing a significant increase in bookings for both domestic and international vacations. This surge in demand has been primarily driven by the winter break schedules of schools and universities across the country, with families eager to take advantage of the extended holidays. Domestic destinations known for their milder winter climates, along with popular overseas spots, are all competing for the attention of holiday travelers, particularly as the country braces for a busy Spring Festival season.
School Breaks Spark Increased Winter Travel
Since the end of November, primary, secondary schools, and universities across China have been announcing their winter break schedules, with students enjoying vacations ranging from 25 to over 40 days. This extended break has led to a dramatic increase in both domestic and international travel bookings, as parents look to spend quality time with their children during the extended school holidays.
In major cities like Shanghai, primary and secondary school students are set to enjoy a 25-day break from February 2 to 27. However, in the colder regions of China, such as Heilongjiang Province in the northeast, students will have an even longer holiday, with breaks extending to 43 days starting in mid-January. These differing schedules have caused families to plan trips during the first half of the winter break, as the overlap with the Spring Festival (Chinese New Year) period—which is traditionally reserved for family reunions—presents a challenge due to higher costs and crowded travel conditions during the festival itself.
Avoiding Peak Spring Festival Prices
Many Chinese families are now planning their vacations in January to avoid the price hikes and overcrowding that occur during the Spring Festival holiday period. The Spring Festival is one of the busiest and most expensive travel periods in China, with inflated prices for flights, hotels, and local transport. Many families are seizing the opportunity of the winter holiday to travel early, often using their paid leave to align with their children’s break.
For instance, families are opting for domestic trips to warmer destinations, such as Hainan and Kunming, which are known for their milder climates during the winter months. These locations are becoming increasingly popular as they offer an ideal balance between comfortable temperatures and rich cultural experiences, making them attractive to families looking to escape the cold.
Domestic Travel Popularity Grows
China’s domestic travel sector has seen a significant uptick as families look to explore warmer regions within the country. Popular winter destinations like Zhuhai in Guangdong province, Sanya in Hainan, and Xishuangbanna in Yunnan province are seeing a marked increase in tourism bookings. These regions offer visitors the opportunity to relax in mild temperatures, engage in outdoor activities, and immerse themselves in local culture, making them ideal choices for families looking to unwind.
According to travel platforms such as Qunar, bookings for domestic tours during the winter break have soared, particularly for family-friendly destinations. The surge in flight bookings for children—up 60.7 percent year-on-year—reflects a growing trend of families choosing to travel together. With both parents and children traveling together, there is a marked shift toward family-oriented experiences, including cultural tours, beach vacations, and nature retreats.
The convenience of travel within China, with its extensive high-speed rail and domestic air networks, has made it easier for families to explore these destinations. Moreover, regional offerings like beach resorts, nature parks, and cultural landmarks are appealing to families seeking both relaxation and educational experiences for their children.
The International Travel Boom
While domestic destinations are gaining popularity, international travel is also experiencing a boom. Countries such as Thailand, Australia, New Zealand, and various European locations are attracting Chinese families looking to take advantage of affordable prices before the peak travel season. Thailand, in particular, has emerged as the top overseas destination for Chinese tourists during the winter break.
According to travel platform Qunar, there has been a 21 percent increase in flight bookings from the Chinese mainland to Thailand in the weeks leading up to the Spring Festival holiday. With its proximity, warm weather, and family-friendly attractions, Thailand is a popular choice for Chinese families. Destinations such as Bangkok, Phuket, and Chiang Mai are particularly attractive, offering a mix of cultural exploration, outdoor adventures, and beach vacations.
Beyond Southeast Asia, long-distance tours to destinations like Australia and New Zealand are also seeing significant demand. These countries are particularly popular for their natural beauty, outdoor activities, and family-focused tourism options. Many of these long-haul tours have already sold out, indicating a strong desire among Chinese travelers to venture farther afield during the winter break.
Rising Popularity of Europe, Dubai, and the Maldives
Alongside traditional destinations like Thailand, Chinese travelers are increasingly booking vacations to Europe, Dubai, and island resorts like the Maldives. European cities, with their rich history, cultural offerings, and winter attractions, continue to captivate Chinese tourists, though demand for warmer Mediterranean destinations is on the rise. Countries such as France, Italy, and Spain have become increasingly attractive as Chinese travelers seek sunny escapes during the colder months.
Dubai, with its luxury offerings, shopping festivals, and mild winter climate, is another rising star on the winter vacation circuit. Chinese tourists, particularly those looking for a luxurious winter break, are flocking to Dubai to take advantage of special promotions and discounts during the early winter season.
The Maldives also continues to be a top choice for Chinese families, offering an idyllic island escape. The Maldives has long been a favorite for honeymooners and families alike, with its pristine beaches, luxurious resorts, and tranquil environment providing the perfect setting for a winter holiday.
Travel Agencies and Airlines Adapt to the Growing Demand
The dramatic rise in travel bookings has prompted both airlines and travel agencies to expand their offerings to meet the growing demand. Airlines have increased their flight capacity to popular domestic and international destinations, while travel agencies have tailored their packages to cater to the needs of families. Offering everything from all-inclusive resort deals to guided tours and family-friendly itineraries, travel agencies are working hard to attract travelers looking for seamless vacation experiences.
For families, particularly those with young children, the appeal of fully packaged tours is strong. These tours often include transport, accommodation, meals, and activities, allowing families to enjoy a stress-free vacation experience. As travel agencies continue to adapt their services to meet these needs, the winter holiday season promises to be a major economic driver for both domestic and international tourism sectors.
The Economic Impact of Winter Holiday Travel
The winter holiday travel surge is not just a boon for the tourism industry but also for the broader economy. Domestic tourism is benefiting regions that have seen a rise in vacation bookings, with local businesses, from hotels and restaurants to transport services, experiencing an uptick in revenue. Additionally, international destinations catering to Chinese tourists are seeing a significant increase in spending from Chinese travelers, who are known for their high spending power.
Destinations like Thailand, Dubai, and the Maldives are particularly benefiting from the influx of Chinese tourists, with luxury resorts, local shops, and entertainment venues all receiving a boost. The economic impact of these increased bookings is significant, both for the regions that are attracting travelers and for the tourism-related businesses that are supporting them.
The Future of Winter Travel in China
Looking ahead, the surge in winter travel bookings suggests that the winter holiday period will continue to grow in importance within the Chinese tourism calendar. As more families look for opportunities to travel during the winter break, both domestic and international tourism sectors will need to adapt to these shifting trends. Destinations that offer milder climates, family-friendly activities, and cultural experiences will continue to attract Chinese families, while longer-haul travel will likely increase as more families look to explore new destinations abroad.
With China’s winter school breaks becoming an increasingly significant driver of tourism, travel agencies and airlines will likely continue to refine their offerings to cater to the evolving preferences of Chinese travelers. As the demand for winter vacations grows, so too will the opportunities for both domestic and international tourism destinations to capture the attention of Chinese families.
In conclusion, the winter holiday surge in bookings for both domestic and international destinations is reshaping the travel landscape in China. Whether traveling locally to warmer regions or flying abroad for a luxurious getaway, Chinese families are embracing the extended winter break as an opportunity to explore new places, enjoy family time, and avoid the high costs and crowds of the Spring Festival travel rush. The ripple effect of this trend will continue to be felt across the global tourism industry, as Chinese travelers increasingly seek diverse, affordable, and family-friendly travel experiences during the winter months.
