In October this year, Adora Cruises launched the “Maritime Intangible Cultural Heritage Tour” theme season on the Adora Mediterranean cruise ship, providing passengers with a variety of performances, craft workshops and traditional activities. In order to bring passengers a diverse cultural experience, Adora Cruises departed from Guangzhou in November 2025 and launched special tourism projects such as Lingnan, Cantonese opera, Cantonese music and folk crafts from December 25, 2025 to March 6, 2026.
Adora is committed to integrating cultural tourism into the cruise experience, with Cantonese cruise routes being the most prominent. A wide range of cruise products and value-added services aim to enhance the guest experience while providing them with a deeper understanding of the unique cultural heritage of southern China.
Nautical and themed heritage performances and craft activities
On the “Mediterranean Journey” cruise, we will present you with an artistic feast that combines handicraft skills and performance activities across multiple flight segments. At that time, Wing Chun inheritor Tang Chonghua and other traditional art masters will be present to bring a visual feast to passengers. Members of the Zunling Zhixiu Orchestra will also present wonderful southern traditional song and dance performances to passengers during the voyage.
During the cruise, there will also be artistic activities full of regional characteristics, such as enjoying Cantonese opera performances, listening to Cantonese music, learning and participating in the creation of Cantonese and woodblock New Year paintings, experiencing Foshan lantern making, and more. Adora Cruises believes that these activities will add more excitement to the entertainment on board. Integrating into the local culture will make the voyage more colorful and meaningful.
Adora Cruises expands cultural tourism business in the Greater Bay Area
Adola Cruises’ focus on cultural heritage fully reflects the huge potential of cultural tourism in the Guangdong-Hong Kong-Macao Greater Bay Area. The region needs to inherit traditional culture while taking into account the modern atmosphere. By providing cultural activities on the cruise, Adola Cruises not only attracts cultural tourists, but also helps to preserve and promote Lingnan culture.
For Adora, the region will be the starting point for cruise routes and will be crucial to the region’s growth, as these cruise routes are the first in upstream Canada to offer such a high level of cultural tourism. These cruise routes will align with China’s initiatives to promote cultural tourism.
Sailing in the near future
From December 25, 2025 to March 6, 2026, a total of nine voyages will be scheduled on the Mediterranean route. During these voyages, guests will visit several different locations, including some shorter voyages, giving guests the opportunity to enjoy the stunning scenery of Vietnam, such as Da Nang, Ha Long Bay, and Hue. During these four- to five-night voyages, guests will have the opportunity to experience the beauty and cultural heritage of this beautiful and culturally rich region of Southeast Asia.
For those looking for a longer voyage, Adora Mediterranea offers two eight-night routes. These longer voyages will take you further afield like Malaysia and Brunei, giving guests more options. The company also offers a number of Adora Mediterranea-themed routes designed to create a “warm winter trip” for visitors to the Greater Bay Area. It’s undoubtedly a great way to enjoy the beauty of the region and experience the cruise culture.
Conclusion: The perfect blend of old and new luxury
The “Intangible Cultural Heritage Tour at Sea” season has kicked off aboard the Adora Mediterranean cruise ship, where passengers can enjoy the modern luxury of the new cruise ship and experience the long-standing traditional culture of Lingnan. The program includes a variety of craft workshops and wonderful Chinese opera performances, providing passengers with a unique cruise experience. Through this project and other future initiatives, Adora Cruises will be committed to preserving and preserving Chinese culture to the world.
