China joins Greece, Vietnam, Moldova, Jordan, Kenya and other countries to expand the visa-free policy and strive to accelerate the development of tourism in the third quarter of 2025

China will join Greece, Vietnam, Moldova, Jordan, Kenya and other countries in expanding the visa-free policy in the third quarter of 2025 to accelerate the development of tourism, which reflects the shift to a more open global tourism industry. As countries around the world lift visa requirements, the number of international tourists is increasing significantly, and bilateral relations are becoming closer and positioning themselves as more convenient tourist destinations. This strategic move not only streamlines the travel process but also fosters economic growth by attracting millions of tourists, allowing these countries to explore the world with fewer barriers, marking a significant step towards reshaping the tourism landscape.

In the third quarter of 2025, the global tourism landscape has undergone earth-shaking changes, with many countries around the world expanding or introducing visa-free travel policies. This strategic move aims to stimulate tourism development, enhance international connectivity, and foster closer bilateral relations. Among these countries, China has made significant progress in expanding visa-free treatment, joining many countries such as Greece, Vietnam, Moldova, Jordan and Kenya, which are striving to create a more open and convenient tourism environment.

The number of visa-free arrivals in China has increased significantly

According to statistics from the National Immigration Administration, in the third quarter of 2025, the number of foreigners visiting China reached 72,460, a year-on-year increase of 48.3%. This growth is mainly due to China’s recently expanded visa-free policy, which has made entry more convenient for tourists from many countries, freeing themselves from traditional bureaucratic barriers.

Key highlights of China’s visa-free policy:

76 visa-free countries: Citizens of 76 countries, including major global markets such as the United States, Japan, and Germany, can now enter China visa-free. This has simplified the travel process for millions of potential tourists, making it easier for them to experience China’s rich cultural and tourism resources.
55 countries grant visa-free transit treatment for up to 10 days: In addition to the 76 countries that are completely visa-free for entry, citizens of another 55 countries can enjoy a transit visa-free policy of up to 10 days when traveling to a third country through China. This move further enhances China’s position as an important transit hub for global passengers.

The expansion of visa-free tourism policies not only boosts tourism but is also an important part of China’s strategy to continue to enhance its global influence. The growth in international tourist numbers highlights China’s growing appeal as a major tourist destination.

The visa-free policy has boosted Vietnam’s tourism industry

Vietnam is another country that has seen significant growth in tourism thanks to the expansion of visa-free policies. By the end of the third quarter of 2025, the number of international tourists in Vietnam surged by 21.5%. This impressive increase is directly linked to the country’s new visa-free policy, which attracts tourists from several European countries.

Notable Progress:

Visa-Free Entry for European Travelers: Citizens of countries such as Germany, Poland, Denmark, Croatia, and Switzerland can now visit Vietnam visa-free. This move has led to an increase in the number of European tourists and helped diversify the Vietnamese tourist base.
Impact on tourist numbers: The visa-free policy has proven to be very successful in attracting foreign tourists. As a result, the country has seen a significant increase in international visitor numbers, solidifying its position as a major tourist destination in Southeast Asia.
Vietnam’s Growing Attractiveness: Vietnam’s thriving tourism industry reflects the country’s growing appeal as a tourist destination. From vibrant cities like Ho Chi Minh City to the serene vistas of Halong Bay, Vietnam’s diverse landscapes continue to captivate visitors from around the world.

Jordan’s strategic partnership with Russia

In June 2025, Jordan took a bold step by signing a visa-free travel agreement with Russia, allowing citizens of the two countries to visit each other for up to 30 days each time and up to 90 days per year. The agreement is expected to significantly boost tourism in both countries while strengthening political and economic ties between the two countries.

Key Highlights:

Strong Bilateral Relations: The visa-free policy between Jordan and Russia is not just a tourism initiative but part of a broader strategy to strengthen bilateral relations. This partnership is expected to foster broader cultural exchanges and economic cooperation between the two countries.
Simplified travel for tourists: Russian tourists, in particular, are now more likely to travel to Jordan, which is home to world-famous historical sites such as Petra, the Dead Sea, and Wadi Rum. Similarly, Jordanians can explore Russia’s rich cultural heritage without the need for a visa.

Kenya boldly lifts visa requirements

Kenya has made waves in the tourism industry by announcing the complete removal of visa requirements for all tourists. This bold move is an important part of Kenya’s strategy to solidify its position as a leading tourist destination in Africa. By removing barriers to entry, Kenya has streamlined the travel process, making it easier for visitors to explore its stunning natural landscapes, wildlife, and cultural attractions.

Impact of Kenya’s Policies:

Increased Visitor Numbers: Kenya’s appeal to international tourists has further increased with visas no longer a barrier. The number of tourists has grown significantly, making Kenya a preferred destination for both leisure and business travelers.
Wildlife and Cultural Tourism: With its rich and diverse attractions, including world-renowned national parks and wildlife sanctuaries, Kenya expects significant growth in tourism. Kenya’s rich cultural heritage, combined with its iconic natural landscapes, makes it a must-visit destination for visitors seeking a unique African experience.

Mongolia’s vision of creating a more convenient tourism industry

Mongolia, known for its vast and rugged terrain and nomadic traditions, has also implemented a visa-free policy that is expected to last until the end of 2025. The policy allows visa-free entry to Mongolia from 34 countries, including all EU countries (except Germany), the United Kingdom, Australia and New Zealand. This move aims to attract more international visitors while enhancing Mongolia’s global connectivity.

Mongolia’s tourism growth strategy:

Enhanced Connectivity: In addition to its visa-free policy, Mongolia is actively working to improve its connectivity. United Airlines will launch direct flights to Mongolia in May 2025, a testament to Mongolia’s commitment to improving tourism infrastructure.
Open to International Tourists: Mongolia’s visa-free policy provides an excellent opportunity for tourists to explore its unique culture and scenery. From the vast Gobi Desert to the laid-back nomadic life, Mongolia offers an immersive travel experience that appeals to those seeking a unique experience.

Greece’s tourism industry will perform strongly in 2025

Greece is known for its rich history, beautiful islands, and Mediterranean climate, and in 2025, Greece’s tourism industry will continue to grow strongly. In the first half of 2025, Greece’s tourism industry achieved a surplus of 600 million euros, a year-on-year increase of 9.1%. This increase was driven by a number of factors, including a 24% increase in tourism spending and a 10.1% increase in average accommodation spending per night.

Key Factors Driving Greece’s Success:

Visa-Free Entry for EU and Non-EU Visitors: The visa-free policy further solidifies Greece’s position as a leading European tourist destination. Both EU and non-EU tourists have grown, especially from the United States, whose tourism spending increased by 29.4% in the first half of 2025.
Economic Contribution of Tourism: The growth in tourism revenue highlights the importance of tourism to the Greek economy. As the number of international tourists continues to grow, Greece’s reputation as one of Europe’s top tourist destinations continues to solidify.

Moldova’s efforts to liberalize EU visas

Moldova, a small but strategically located country in Eastern Europe, has made significant progress in the visa liberalization process with the European Union. In July 2024, the European Council approved a proposal to initiate visa liberalization negotiations with Moldova. By March 2025, Moldova has introduced biometric passports and is implementing the EU’s visa liberalization action plan.

Strategic goals of Moldova:

Improved Tourism and Economic Relations: Moldova’s efforts to relax visa policies are expected to strengthen its tourism and economic ties with EU member states. The introduction of biometric passports is a key step in the country’s efforts to align with EU standards and will make it easier for tourists from EU countries to travel to Moldova.
Growing Tourism Market: As visa barriers are gradually removed, Moldova is poised to become an increasingly attractive destination that attracts tourists to explore its rich culture, history, and natural beauty.

Global Visa-Free Travel Trends

The third quarter of 2025 marks a significant shift in global tourism trends, with several countries adopting visa-free entry policies to boost tourism and international relations. By removing the barriers posed by traditional visa requirements, these countries make it easier for travelers to explore new destinations and experience diverse cultures.

As countries like China, Greece, Vietnam, Moldova, Jordan, Kenya, and others continue to open their doors to international visitors, the world is witnessing an increasing level of connectivity that will undoubtedly shape the future of global tourism.

Benefits of visa-free travel

Promoting Tourism: Countries that expand or implement visa-free treatment have seen a significant increase in international visitors. This not only supports the local economy but also promotes cultural exchange and mutual understanding.
Enhanced Global Connectivity: By providing more accessible ways for tourists, countries are strengthening their connections with the rest of the world. This increased connectivity helps to promote diplomatic relations and promote peace and cooperation on a global scale.
Encouraging Regional Cooperation: The visa-free policy between Jordan and neighboring countries like Russia has strengthened regional cooperation and promoted shared prosperity through tourism.

China will join Greece, Vietnam, Moldova, Jordan, Kenya and other countries in expanding the visa-free policy in the third quarter of 2025 to accelerate the development of tourism. Countries aim to increase the number of tourists and strengthen global ties. These policy shifts aim to streamline the travel process and attract more international tourists, thereby driving economic growth.

As we move further into 2025, it’s clear that visa-free travel will continue to shape the future of global tourism. Those countries that have implemented this policy have already reaped the rewards of increased tourist numbers, strengthened diplomatic relations and economic growth. From China’s significant expansion of visa-free access to strategic efforts in countries like Greece, Vietnam, Moldova, and Kenya, the world is becoming more open, accessible, and connected than ever before.