Urumqi, the capital of the Xinjiang Uygur Autonomous Region in northwestern China, experienced an incredible tourist boom in 2025. With its cultural heritage, beautiful landscapes, and strategic location on the ancient Silk Road, Urumqi has established itself as one of the top tourist attractions in the whole country. During the first half of 2025 alone, 50.57 million tourists visited this vibrant city. So it actually ranked as China’s third most-visited city during that time of the year. This growth reflects not only Urumqi’s historical significance but also how popular the region is with both international travelers and those who come from other parts of mainland China.

Cultural and Tourism Events Driving Growth

The city’s rise to prominence is largely driven by its rich cultural heritage and the wide array of events that have attracted a diverse range of visitors. Urumqi is known for its vibrant cultural scene, which has become a major draw for tourists. A series of traditional folk performances and cultural festivals, including the well-known performing arts festivals, have showcased the region’s unique customs, music, and dance. These events provide an immersive experience into the heart of Xinjiang’s Uygur culture, attracting travelers eager to explore new traditions.

Urumqi’s traditional festivals are held throughout the year, but during the summer, these celebrations reach their peak, drawing in crowds from both domestic and international markets. The lively festivals are not just cultural showcases; they are also an opportunity to explore the region’s cuisine, traditional arts, and handicrafts. Local artisans often set up stalls at these festivals, offering visitors the chance to purchase handmade goods such as carpets, textiles, and unique jewelry. In addition to these events, the city is also home to many museums, art galleries, and historical sites that tell the story of Urumqi’s position as a crossroads of cultures along the Silk Road.

A Robust Transportation Network Enhancing Accessibility

One of the key factors contributing to Urumqi’s growing appeal is its modernized transportation infrastructure, which has made the city more accessible than ever before. Urumqi Tianshan International Airport plays a crucial role in connecting the city with the rest of China and the world. As a national gateway hub, the airport handles an impressive 48 million passengers annually and boasts a cargo throughput of 550,000 tonnes. With over 258 flight routes that connect Urumqi to more than 100 cities both domestically and internationally, the city has become a central hub for travel in the region.

The availability of direct flights to major international cities makes it easier for travelers from around the world to visit Urumqi, further fueling the city’s popularity as a summer destination. Additionally, Urumqi’s well-developed road and rail networks offer visitors seamless connections to the rest of Xinjiang, enhancing the overall travel experience. The efficiency of the transport network not only encourages tourism but also supports the region’s economic growth by making it easier for goods and services to flow in and out of the area.

Economic Impact of Tourism in Urumqi

Tourism has become a key driver of economic growth in Urumqi and the wider Xinjiang region. Last year, the entire province of Xinjiang received over 300 million tourist visits, generating a substantial 359 billion yuan (approximately $50.27 billion) in tourism revenue. This represents a year-on-year increase of 21%, underscoring the growing importance of tourism to the local economy. The city of Urumqi, as the capital, has reaped significant economic benefits from this surge in visitor numbers, particularly in sectors like hospitality, retail, and transportation.

Local businesses, from hotels and restaurants to tour operators and souvenir shops, have seen a boost in sales and services, providing new job opportunities for the local population. The tourism sector’s success is expected to continue fueling Urumqi’s economic growth, with more investments being made in infrastructure, hospitality, and tourism-related services. Furthermore, the revenue generated from tourism supports various local development initiatives and helps improve the quality of life for residents in the region.

Attractions and Experiences in Urumqi

Urumqi is a city that offers something for every type of traveler, from culture seekers to nature enthusiasts. One of the standout attractions in the city is the Xinjiang International Grand Bazaar, which is a bustling marketplace where visitors can shop for local handicrafts, textiles, spices, and traditional Uyghur clothing. The bazaar also features lively street performances, providing visitors with a taste of the region’s vibrant culture. The bazaar has become a must-visit destination for anyone looking to take home a piece of Urumqi’s rich heritage.

For those interested in nature and outdoor activities, Urumqi offers some stunning landscapes. The Heavenly Lake (Tianshan Mountain), located just outside the city, is one of Xinjiang’s most famous natural attractions. The crystal-clear waters of the lake, surrounded by snow-capped mountains, create a picturesque setting perfect for hiking, boating, and photography. The serene environment of Heavenly Lake provides a peaceful retreat for those seeking to escape the hustle and bustle of the city.

Urumqi is also home to a rich culinary scene that reflects its cultural diversity. The city’s food is heavily influenced by the flavors of Central Asia, with dishes such as laghman (hand-pulled noodles), samsa (savory pastries), and nan (traditional Uyghur bread) being local favorites. Food lovers can explore a variety of restaurants and street food stalls offering authentic Xinjiang flavors. A visit to Urumqi would not be complete without trying the famous Xinjiang roast lamb, a delicacy that is popular throughout the region.

Conclusion: Urumqi’s Bright Future as a Global Travel Destination

Urumqi attracts more and more tourists because of its cultural fairs, national infrastructure, and exemplary views. It has become a good place to be for tourists thanks to its unique topography.

In a variety of historical periods, this city’s tourism industry has given tourists and residents many chances to enjoy anything from dances to celebrated places. If you’re a history buff looking to experience the ancient culture of the Silk Road, which still holds sway today, whether you’re content just taking in some good old-fashioned Uyghur entertainment off the beaten track or sitting by Tianchi Lake, you cannot miss Urumqi on your travel itinerary for 2025 and beyond!