China’s tourism industry saw a significant uptick during the just-ended five-day May Day holiday, which took place from Thursday to Monday. As the country emerged from the effects of the pandemic and restrictions eased, the tourism sector saw a remarkable increase in both domestic and international travel, highlighting the strong recovery of the industry. According to the Ministry of Culture and Tourism, the long holiday marked a significant turning point in China’s tourism trends, as millions of Chinese citizens took the opportunity to travel across the country and abroad.
The official data released by the Ministry indicates that over the five-day holiday, a total of approximately 314 million domestic visits were recorded at scenic spots throughout the country. This represents a year-on-year increase of 6.4%, signaling a steady rise in domestic tourism. These figures reflect a growing interest in exploring China’s diverse cultural and natural landscapes, with popular destinations seeing packed crowds. The surge in domestic tourism consumption also contributed to an impressive boost in revenue, with tourists spending more than 180 billion yuan (around \$25 billion) during the holiday period, an 8% year-on-year increase from 2024.
In terms of popular travel destinations, locations rich in cultural significance or home to well-preserved ancient Chinese architecture were among the favorites. Cities like Tengchong in southwestern Yunnan province, known for its historical landmarks and scenic views, and Xixian in Shanxi, famous for its ancient architecture, received a significant number of visitors. These regions are part of a growing trend where tourists seek to immerse themselves in China’s historical and cultural heritage, often visiting ancient temples, traditional markets, and UNESCO World Heritage Sites. The sustained interest in cultural travel reflects a broader desire to connect with the nation’s past while enjoying the beauty of its natural surroundings.
In addition to the rise in domestic tourism, the international tourism sector also saw a notable increase during the May Day holiday.Thanks to improvements in visa policies and tax refund incentives, inbound travel to China increased substantially. The Ministry reported that approximately 57.4% of inbound travelers to the mainland were from countries such as Myanmar, South Korea, Malaysia, and Australia, which have benefited from these favorable policy changes. These new policies, designed to simplify travel and encourage spending by foreign visitors, have made China a more accessible and attractive destination for international tourists.
On the outbound front, Chinese tourists also flocked to overseas destinations, with neighboring countries such as Japan, South Korea, and Singapore seeing the most significant increases in arrivals from China. These countries, known for their proximity and rich cultural offerings, have long been popular vacation spots for Chinese travelers. Japan, with its blend of modern cities and traditional temples, South Korea’s vibrant culture, and Singapore’s world-class attractions, have been key hotspots during the holiday season. These destinations provide a unique contrast to China’s domestic offerings, appealing to Chinese tourists who wish to experience different cultures and activities.
In addition to these top destinations, other overseas locations such as Thailand, Indonesia, Australia, Cambodia, and Russia saw an uptick in Chinese visitors. The allure of Southeast Asia and Australia, known for their tropical climates, pristine beaches, and adventure tourism, made them especially attractive during the May Day break. Meanwhile, Russia’s unique cultural appeal and historical landmarks continue to draw interest, making it a popular destination for more adventurous Chinese travelers seeking novel experiences abroad.
The increase in both inbound and outbound travel during the May Day holiday serves as a clear indication of China’s growing influence as both a source and destination of global tourism. With the ongoing relaxation of travel restrictions and the implementation of policies aimed at boosting tourism, the country’s tourism industry is expected to continue its upward trajectory throughout 2025. In particular, the expansion of international travel options and the diversification of popular destinations are poised to further enhance China’s role in the global tourism landscape.
As the industry recovers and expands, it is clear that both Chinese and international tourists are eager to explore new places, embrace cultural exchanges, and create lasting memories. The May Day holiday, with its remarkable travel figures, has set a positive tone for China’s tourism market in the coming months, as the country continues to establish itself as a major force in the global tourism sector.
