At a time when the AI wave is sweeping all walks of life, the intelligent innovation of the tourism industry is also entering the “second half”. If the innovation of the past decade has focused on the “pre-departure” link – strategy, price comparison and short video planting; Then the new stage of “AI + cultural tourism” is in progress.
Under the guidance and promotion of the Management Committee of Hangzhou West Lake Scenic Area, Beijing Billy Information Technology Co., Ltd. actively responded and took the lead in landing the first AI cooperation and innovation project of West Lake Scenic Area – with the tourism recommendation agent “Bubble Love Travel” as the core, and launched pilot operation. The project is gradually exploring a new path from tourist experience optimization to scenic spot consumption growth, not only bringing AI technology into real tourism scenarios, but also building a replicable and generalizable smart tourism growth model at the industry level.
AI makes travel no longer “scripted”
“I have used many AI travel assistants before, all of which help me with itinerary planning and solve the efficiency problem of J people; But ‘bubble’ is completely different, it is too suitable for a P person like me – casual and curious, always helping me discover new points of interest during the trip. A tourist from Guangzhou commented after the experience.
Bubble Love Travel focuses on “in-flight scenes” and generates more suitable recommendation content by identifying tourists’ locations, interests, preferences and environmental changes in real time:
- When tourists take a boat tour of West Lake, they will automatically start recommending the “West Lake Swaying Explanation Card” to explain the cultural landscape along the way in real time;
- When the temperature rises to 38°C, the system will push the “Outside the Building Ice Powder Coupon”;
- When it detects that tourists are close to popular photo spots, the system will prompt the “best shooting position” and provide a one-click function to shoot the same style, so that tourists can easily shoot the same blockbuster effect without thinking about the composition.
This intelligent experience of “understanding the scene and interacting” makes AI no longer just a cold tool, but a true travel partner. The data shows that after the project was launched, tourists used it an average of 3-5 times during the trip, and the overall satisfaction reached 96%. Many tourists feedback: “AI’s recommendations are very natural, like a local travel assistant.” ”
From tourist satisfaction to increased revenue of scenic spots: AI makes “ticket +” land
If “Bubble Love Travel” allows tourists to have a more natural and relaxed experience during their journey, then the value it brings to scenic spots is reflected in more sustainable growth. In the West Lake project, AI not only connects tourists and content, but also reshapes the growth logic of scenic spots through the ability of “operation in the line”.
With “ticket +” as the core concept, the project team has built two mutually supportive growth paths: one is the traffic redistribution of “popular and unpopular” to help unpopular scenic spots achieve ticket revenue increase; the other is the supply innovation of “ticket + experience”, which enhances customer orders and reputation by creating exclusive products.
The project chose to set up QR code scanning entrances in 123 tables and 3 waiting areas of 278 West Lake rowing boats and restaurants outside the building, allowing tourists to naturally access the AI Agent recommendation engine in high-frequency scenarios such as boat rides and dining. When tourists scan the code to enter the mini program, AI will intelligently divert some tourists to surrounding attractions based on time, distance and preferences. This strategy not only allows tourists to discover richer local content in a limited time, but also helps the scenic spot optimize the traffic structure.
According to official data from West Lake, in the first half of 2025, Wansong Academy’s ticket revenue will increase by 40.9%, becoming a typical sample of “hot and unpopular”. At the supply level, the project further launched the innovative product of “ticket +”, combined with the photography and cultural experience that young tourists are keen on, to create an exclusive supply of “39.9 yuan Wansong Academy Hanfu photo with tickets”.
Conclusion: From intelligent experience to intelligent growth
As the first AI innovation project to land in Hangzhou West Lake Scenic Area, the successful operation of “Bubble Love Travel” proves that the real value of AI in the field of cultural tourism is not limited to “service upgrades”, but has opened a new model with experience as the starting point and growth as the result. Through “Bubble Love Travel”, tourists can have a freer and more vivid experience during their journey; Scenic spots, on the other hand, have achieved more accurate operations, more flexible supply and clearer revenue paths with the help of AI.
When AI begins to understand scenes and people, it also has the ability to operate. It not only makes the journey smarter, but also makes the destination more alive. In the future, Billy Information will continue to cooperate with cultural and tourism institutions in various places to promote the replication of this model in more cities and scenic spots, so that AI can truly become a bridge connecting tourist experience and destination growth, and help the cultural tourism industry move from “digital display” to “intelligent growth”.
